Kim Kardashian and Kris Jenner

Host: You guys, both of you have created a remarkable empire. That's why I wanted to talk to you because I think you have changed culture, you've changed social media, you changed marketing, and you changed the way we all think about so much of this. Just to give everybody, a little bit, some stats here.

Kris, has trademarked Momager, as in manager. Between Kim, Khloe, Kourtney, Kylie, and Kendall, there are 600 million Instagram followers for this family. Kylie's, business is worth a billion dollars.

You just started SKIMS, and I'm told, sold $2 million of product in literally the first couple minutes of it going live. And it's just an extraordinary thing that has happened, over these past close to 20 years, that we so many of us, have watched you grow up, frankly, on TV, and now social media.

And so where I wanted to start with you in terms of how you've built this, and it's not just you've done it once, you've done it now many times, as the momager of this family and with so many things that you've been doing, is what the plan was. Or was there ever a plan for this to happen?

Kris Jenner: Well, I think, you know, it, I think it's important to remember that when we first, got started and started filming our show back in the early 2000s, there was barely Twitter. And I remember Ryan Seacrest calling me up and saying, "You know, you gotta tell Kim about this little thing called Twitter, because she might find it really helpful in, you know, some business stuff."

And Kim really was the first one in my family that really taught the rest of us how to navigate that platform, and then all the other ones that were out at the time. And we were just. My kids were barely off this thing called a two-way that was the phone, and pagers, and all this other stuff.

And it was so funny, because technology was happening so fast. So when we first started and we realized that the show was gonna be a success, that was basically the foundation for everything else that we were able to do. And Kim and I would sit at the end of Kim Kardashian: Remember you said that, and then when you guys see season 18, please all tweet her and remind her

That she said that our show was Foundation. Foundation. The foundation. Things have changed. Host: Oh, well, let me ask you Let me ask you about that foundation and the change, because one of the things we've been talking about a lot recently is this issue of a fragmented media.

Mm-hmm. You guys started, and I think to some degree created, a franchise on TV, traditional linear TV first, right? Yes. Yes. And I wonder, if you were to do it today using just social media, whether you think it would work, whether it would work the same, whether it would be different? Kim Kardashian: I'm guessing my mom would say it would work the same.

She is a big fan of, like, building a brand in social media, and using your voice, and believing in yourself that you can make it happen through that platform. I think I'm a little bit more traditional, where I think there was some magic of us starting on TV and really building up an audience, and then the magic of timing, of being around at the same time that social media was created.